How's this different from traditional lead generation of cold calling?
There's a huge difference. The output of this method, that they're fully nurtured and developed relationships with professionals that you want to do business with. These aren't generic leads or massive list of names.
Can't my sales team do this?
Technically yes but in practice no. This is a full time dedication to nurturing relationships, the social selling way.
What happens if I wait?
If you know that there is a gap between your current state and your future state of nurturing relationships, lead generation, and you know that there's a solution that works and guarantees results, would that not be an absolute no brainer? Why in the world would you wait? The cost then becomes the business opportunities not taken
Are there incentives of signing up?
Yes. While I'm not a big believer in hurry, hurry, hurry, I'm going to take it away, we only take 3-5 new clients per month. So, if you want to affect your future now, then then take some time and get on her calendar and get in the queue.