People are stalking you on LinkedIn. Trust me. They are reading what you post, analyzing your thought leadership, comparing your authority and seeing what you are up to. All to determine….
IF THEY LIKE & TRUST YOU.
This all happens before they engage with you. It is happening now while you read this. It happens while you sleep. The good news is……
Don’t worry about it! Embrace it and let your authenticity shine through. Scars and flaws and all!
To embrace social selling, you have to become comfortable with being uncomfortable.
Your LinkedIn profile is NOT a resume
Unless you are actually looking for a job, do not set it up like a resume. That is old school. Your personal LinkedIn profile is your personal landing page (aka your personal website).
Your LinkedIn Profile should really have 4 parts: Claim (The Problems You Solve and For Who) + Metrics (By How Much) + Proof (Case Studies & Testimonials) + Call To Action (How to Get in Touch)
These are the same components of a website right? People look at your LinkedIn profile and THEN go to your website. Make Sense?
This is what happens on LinkedIn…..Headline then Summary then back to Headline.
People see your activity and the first thing they see is your headline. All activity shows your name and headline. If the headline resonates and states who you help and by how much, then they click to go to your profile…..they scroll down to the summary and look for proof of your claim in your headline.
No one cares about your jobs or your titles. People want to see case studies and testimonials in order to PROVE what you stated in your headline, and then they scroll up.
If they do not relate with your headline, nothing else matters. They will not go to your profile and never make it to your website. So make them ‘stick’ on your profile and engage with your thought leadership and authority and build your following.
You’re going to have to prove to them that you can deliver whatever is promised in the headline. REMOVE all your job postings and merge into one (just state ‘various organizations’ I did blah blah blah.
In place of job experience, insert PROOF, which are case studies and testimonials
The headline is like a thesis. Everyone thinks “Okay, prove it to me.” So then they’re going to be scrolling & they’re just looking for proof.
So the whole point of your LinkedIn profile is to prove your claim.
Building a solid Headline (aka title that appears under your name) is EASY
Example: We help (whoever the target niche is), get (biggest) results in (goal or problem).
Just call out the audience and the metric you are affecting and the results you are delivering.
If we embrace the fact that people are stalking you on LinkedIn long before they engage with you, then give them what they want. Make a claim and prove it and let your authenticity shine through. Scars and flaws and all!
If you have not read the book Words that Sell, grab a copy and read it. In my opinion everyone needs to be a copywriter. Learn how to write! No that does not mean you have to get all the punctuation and spelling 100%. Flaws are good in 2019. We actually write TOTALLY different now with the advent of social media. It’s actually fun to write nowadays in my opinion.